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Thursday, September 18 • 11:00am - 12:00pm
Getting Down to the Business of Radio

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Whether it’s non-com or commercial radio, at the end of the day, the light bill has to be paid and payroll still has to be met. How do we generate revenue while programming Americana music, a non-mainstream format? How do successful

Americana stations pay the bills? How do they train sales and underwriting staff to sell something outside the norm? How do they tap nontraditional revenue resources? Do non-comms approach on-air fundraising differently from their news and information counterparts? What tricks of the trade do commercial stations use to keep revenue flowing without sounding like the Top 40 competitor down the street?


Moderators
BP

Brad Paul

Americana Music Association
BRAD PAUL is a founding member of the Americana Music Association. He has served on its Board for thirteen years, three as President. Brad has promoted a variety of artists through his work as radio host/producer, video producer/director, as Rounder Records SVP of Promotion and as founder & Chief Mover & Shaker of Brad Paul Media. In 2013 Brad has worked with a great roster of talent including Aoife O’Donovan, Chuck Prophet, David... Read More →

Speakers
TL

Tony Lawson

Founder, Producer, and Program Director, WDVX
TONY LAWSON is founder, producer and program director at WDVX and its Blue Plate Special show. Founder/Consultant to the Knoxville Americana Music Foundation, he currently produces the series World Class Bluegrass. He also hosts Feature at Five. WDVX has been programming Americana 24/7 for 16 years over the airwaves of East Tennessee and streaming to the world. (Thursday 11:00 AM)
JM

John McGue

Music Director, WNKU/Cincinnati-Dayton
JOHN MCGUE is music director at WNKU/Cincinnati-Dayton. He is from Peru, IN and has been in radio since 1983, most of that in the Triple-A leaning Americana format. John was among the first to play, and champion the music of James McMurtry, Todd Snider, Shovels & Rope and many more. He’s held positions from PD to Sales Manager. (Wednesday 2:00 PM, Thursday 11:00 AM & Friday 2:00 PM)
CT

Chuck Taylor

Program Director, KHYI
CHUCK TAYLOR is the Program Director for KHYI in Dallas/Fort Worth. Chuck also hosts the syndicated Texas Countdown, the top 20 songs from Texas each week! Chuck is recognized for his interviews with the biggest names in Texas music. Born in Pine Bluff, AR, he first moved to Austin in 1999 where he fell in love twice, once with the woman who would become his wife and once with Texas Music. The need to champion independent artists led Chuck to the... Read More →
CT

Chris Teskey

Sr. Producer, WAMU
CHRIS TESKEY joined the Bluegrass Country broadcast team at WAMU in September 2011 with more than 30 years of experience hosting bluegrass programs in Connecticut. The station’s senior producer, he also hosts The Chris Teskey Show, featuring a variety of bluegrass and roots music, live interviews and performances. Chris also produces The Well Below The Valley, featuring music from the Celtic nations. (Thursday 11:00 AM)


Thursday September 18, 2014 11:00am - 12:00pm
Room 310 - Palmer Plaza 1801 West End Ave, Nashville, TN 37203

Attendees (27)