They may have a different word for it, but Canadians love Americana music. Canada has a long history of love for singer-songwriters, roots music, outlaw country and acoustic folk. This panel will discuss the opportunities and challenges of the Canadian music market including immigration, routing tours, booking festivals, pitching radio and releasing and marketing albums. The panel will compare and contrast the American and Canadian markets from an artist development point of view, providing valuable info for Americans, internationals, and Canadians alike. Canada’s proximity to the U.S. makes it a natural market for American and international touring artists to explore. But with a relatively small population and a huge geographic area, Canada needs to be approached strategically.