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Thursday, September 18 • 3:30pm - 5:00pm
Content Strategy: What, Why, Where, and How?

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This interactive session will feature web experts offering live critiques of musician websites submitted by members of the audience. They’ll look at the design, organization, content, and functionality of the sites. They’ll evaluate how the site fits with the artist’s overall online strategy. Our reviewers are extremely knowledgeable about best practices and deeply allergic to bad design. Reviews will be candid and thorough; don’t come with thin skin! The goal is for everyone to leave the room with tangible information on how to improve their websites.

VIEW PANELS FROM HOME OR AT THE HUTTON: Live streaming will be available for Select panel sessions located in Palmer Plaza Main Hall and Palmer Plaza Room 300. Popular panels from these rooms will be available for viewing in our Live Streaming room located in the Hutton Hotel. You may also watch them from your laptop, iPad, or smartphone. 

http://www.ustream.tv/channel/americanafest-palmer-main-hall

http://www.ustream.tv/channel/americanafest-palmer-300

A password is required. Please see your "What you need to know for AMERICANAFEST 2014” email or Program Guide insert. 


Speakers
avatar for Jon Romero

Jon Romero

Director, Digital Marketing, Vector Management
Jon Romero has been pushing the envelope in the digital music space since 2007. As head of the digital department at Vector Management, one of the most formidable artist, lifestyle and brand management companies in the entertainment business today, Romero is responsible for overseeing the digital landscape for the entire roster. He and his team supervise clients’ digital marketing and social media campaigns, create VIP experiences and... Read More →
RW

Rachel Whitney

Borman Entertainement
JL

Jamie Lynne Younger

Warner Music Nashville


Thursday September 18, 2014 3:30pm - 5:00pm
Room 300 - Palmer Plaza 1801 West End Ave, Nashville, TN 37203